Discover All Things Nude for Your Skin Tone

Without Downloading Any Apps


2 Years of Research

Items labeled the color "nude" do not match 84% of the global population. That's why we built NUDEMETERβ„’: patent-pending skin tone matching technology that utilizes 2 years of research into photo analytics, computer vision, color theory, and product data in order to match you with the beauty and fashion items that complement your unique complexion while taking into account your undertones as well as your natural reaction to sun exposure.

Using our colorimeter to perfect our algorithm.png

Thousands of Real Skin Tone Scans

Launched to the public in 2016, our web application NUDEMETERβ„’ has connected thousands of people to lingerie, hosiery, shapewear, footwear and beauty products that match their skin tone. We've integrated these scans of real human skin into our technology combined with continuous feedback from our users.

For Humans of Every Color

We've synthesized our database of real skin tone scans into a language that represents the full range of diversity in everyone's skin in order to match you to makeup and beauty items that work best with your specific color and undertones. 

Naked Truths

our perspective on beauty standards in fashion, makeup, business, politics and beyond.