As the beauty industry moves to become a more inclusive place, it can feel like every brand is vying to become the next big thing. Yes, it is a huge step forward when heritage brands expand their shade ranges or when marketing campaigns actively include models of color, diverse genders, and sizes. Yet, it can be a bit tricky to figure out which brands are creating quality products that serve a wider range of people versus those that are performing wokeness. 

That’s where the NUDEST Awards come in. Products that are awarded the NUDEST stamp of approval make it possible for beauty lovers to determine which brands are truly inclusive. Other publications may focus their awards on criteria such as best-selling products, new technology, or sustainability, but NUDEST is the first to measure inclusivity within the color cosmetics industry. In addition, all products chosen will be high-quality, effective and beautiful.

Keep an eye on this space for our favorites, from basics like foundation and concealer to what makeup brands could use a little room for improvement. You’ll find an array of categories with plenty of suggestions inside. Consider it a guide to all things inclusive beauty. Makeup shopping is about to get a whole lot easier.