This spring, NUDEST was featured in the article “Nude Is No Longer One Shade Fits All” in Glamour Magazine, written by Jessica Cruel and reported by Amber Rambharose. The article discusses how the beauty industry’s definition of “nude” has changed and evolved over time. Even with this evolution, one thing that remains constant is the lack of nude products that cater to makeup lovers with darker complexions. In her article, Cruel provides insight into her own experiences of finding her perfect nude shade, as well as advice for those still searching for their own. She gives a well-deserved shout-out to the NUDEMETER, which she aptly nicknames “The Tinder of Nude Products.” The nickname references both the technology’s ease of use, and the possibility of finding a new (nude) love.  

In addition to highlighting the NUDEST’s “database of more than 4,800 products from shoes to shapewear to concealer and foundation (from brands including Becca and Bare Minerals),” the article also includes snippets of an interview with NUDEST founder and CEO, Atima Lui, about why there’s a need for a database that helps guide women in the search for their true nude.

“This message is for women who identify as pale, who have discoloration, who are albino—all people who don’t match that random shade of beige that someone decided was ‘nude.’ We need more makeup out there and not just, ‘Hey, we have 50 shades.’ Companies need to consider different undertones at all ends of the spectrum so someone like me can go into a store and have options.”

You can read the full article here.