Atima Lui Featured in the Prevail Project

Our founder and CEO, Atima Lui, was interviewed and featured on The Prevail Project! The Prevail Project is a network of female entrepreneurs, leaders, trendsetters, and professionals in all fields. Atima’s interview focused on her personal relationship with beauty standards, and how that influenced her professional journey and led her to found NUDEST and develop the NUDEMETER.

Some highlights of the interview include Atima’s inspiration to start NUDEST, how she feels about being the face of a company, and how she defines failure.

“She has embraced failure and reset her brain to view mistakes as growth, taking her lean startup business to full capacity and successfully championing the truth: that beauty comes in many shades.”

There are also fun insights into Atima’s everyday life, like how therapy maintains both her mental health and her business’s health, and how she starts every morning listening to R&B and Oprah’s Super Soul Sunday podcast. Overall, the article does a fabulous job of encapsulating how the personal experiences of strong women can be turned into momentum, and how for Atima, that momentum pushed her to marry beauty with business and technology.

You can read the full interview here.