Revelist "At its core, NUDEST's skin-tone-matching technology, called Nudemeter, is an easy-to-use online tool that can definitively identify your skin tone."
Bloomberg "When ‘Nude’ Is Only Nude for Some People"
Bloom Journal "Atima is challenging conventional beauty standards"
CIO.com "Top 20 female entrepreneurs to watch in 2017"
Cosmopolitan "Harvard Business School Students want to change the way you shop for nude clothing"
CrowdSpring "13 Women Entrepreneurs who are Changing the World"
Brit + Co “6 Female-Founded Companies That Support Women”
Huffington Post "New fashion company shatters the idea that 'nude' is always beige"
.Mic "Two Harvard students are revolutionizing the way you shop for nude clothing"
NY Biz Journal "10 female-run startups wowed Rent the Runway and UBS"
SELF "These women are making sure nude fashion goes beyond beige"
Seventeen "This amazing website helps you find nude clothing and accessories that actually match your skin tone"
Spotlyte “How Atima Lui is Redefining the Term ‘Nude’ in the Beauty Industry”
Pinterest “These Women-Owned Businesses Aim to Empower Other Women”
SWAAY "These 7 Dynamic Millennials are Forging their Own Career Paths"
The Path “Nudest is more than just an e-commerce platform”
Trend Hunter "NUDEST's NUDEMETER helps shoppers find their perfect shade"
(un)covered "...at the forefront of leading the long-overdue paradigm shift of addressing nude for all"
Who What Wear "The Nudemeter: How to Find the Exact Right Bra for Your Skin Tone"
WWD "... [At] Nudest, “nude” can mean one of more than 50 shades ranging from mahogany to ivory"