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Match your customers’ skin tones. Directly from your website. Without downloading any apps.

Five Foundations That Come In More Than 30 Shades

Five Foundations That Come In More Than 30 Shades

Shaky eyeliner and clumped mascara are pretty annoying, but there's nothing worse than mismatched foundation. If you're foundation is the slightest bit off, chances are the brand you're using only makes like four shades (and chances are you're not one of those four shades) or they make a million shades and you've miscalculated your perfect fit. The latter is the better problem to have because we can help you find the right one! 

We've identified beauty brands that understand diversity and have enough shades to represent you AND we'll help you find your nude with our NUDEMETER

 

Estee Lauder Double Wear Stay-in-Place Foundation offers medium-to-full coverage for 24 hours. Available in 36 shades for $42.

LancΓ΄me Teint Idole Ultra 24H Long Lasting Foundation is SPF 15, oil free, and loved by Lupita Nyong'o. Available in 40 shades for $47

Make Up Forever Ultra HD Foundation is a buildable medium coverage foundation. Available in 40 shades for $43.

Fenty Beauty Pro Filt'r is the brainchild of Rihanna. Enough said. Available in 40 shades for $34.

Maybelline Matte + Poreless Foundation is perfect for normal to oily skin. Available in 40 shades for $8.

Be sure to continuously check this list because we'll update it when we add new beauty products. 

Twitter Reacts To Tarte's Shape Tape Foundation...And Is Not Amused

Twitter Reacts To Tarte's Shape Tape Foundation...And Is Not Amused

Lupita Nyong'o on the Social and Political Relevance of Marvel's Black Panther

Lupita Nyong'o on the Social and Political Relevance of Marvel's Black Panther