Spktrm Beauty First to Debut NUDEMETER on their Website
The future of shade matching has finally arrived for online customers. Spktrm Beauty will be the first brand ever to use NUDEST’s signature NUDEMETER on its website. The two brands are teaming up to make e-commerce more inclusive by combining shade matching technology and online makeup retail at spktrmbeauty.com.
Deemed the "Tinder of nude products" by Glamour Magazine, the NUDEMETER digitizes the user’s skin tone and matches them with products that best fit their coloring. By taking a selfie in natural light and completing a short quiz centered around skin complexion and makeup preferences, customers will be able to find their perfect Happyface foundation shade with absolutely no guesswork!
NUDEST and Spktrm Beauty are gearing up to be the perfect partnership, as both companies share similar brand values and goals. NUDEST's mission is to change the standard of beauty worldwide to match the full range of skin colors through technology; its team is committed to building unbiased, gender-inclusive and racially-inclusive artificial intelligence. Similarly, Spktrm is the world's first beauty brand to ban model retouching entirely. Their makeup is also cruelty-free, shade inclusive and promotes genderless beauty.
To get the full benefit of this innovative tool, NUDEST’s founder Atima Lui tells CBS News, “The key is to know your undertones, then consider how your skin tone changes throughout the year based on sun exposure; you may need two different shades of makeup to switch between depending on the time of year.” The NUDEMETER on Spktrm Beauty’s site will give users a color match for each season.
This creative technology allows all people, regardless of skin tone, to find a home in the online beauty industry. As Spktrm Beauty’s founder Jasmine Glass told Cools.com, “People should have access to the products they want to buy, and I hope more brands will provide the things customers not only want, but need.” The world of beauty should be accessible to all, and NUDEST and Spktrm are working to make that happen.