Match your customers’ skin tones. Directly from your website. Without downloading any apps.
All by Shaniese Alston
Who is the coveted MVB (most valuable brand) of the beauty industry? Rather than a brand name, the answer is a collective group: indie beauty brands.
Cancel culture: Does it work? Who determines if the action is a forgivable mistake or too awful to come back from? As the beauty industry has become a top vertical on social media, cancel culture has increasingly become embedded within the industry, sparking confusion and division on all sides.
This isn’t your typical list of must-have foundations. NUDEST has taken a scientific approach to finding the most inclusive foundations currently on the market. From a swatch on a white sheet of paper to color analysis in a lab, the winners of each category are carefully calculated to show the true colors of diversity.
The future of the beauty industry has finally arrived! SPKTRM Beauty will be the first brand ever to use NUDEST’s signature NUDEMETER on its website.
Sephora has announced the creation of its new platform under the tagline, “We Belong to Something Beautiful.” This new program is the retailer’s promise to make the beauty community an inclusive environment for everyone.
As diversity becomes the norm within the cosmetic industry, have we ignored the importance of it within the skincare industry? That is what Obagi brings to light with its new initiative, ‘Skinclusion’.
The diversity in PÜR Cosmetics’ top management has had a strong impact on their products and shade ranges, most notably on their most recent launch of over 100 shades of foundation. The brand is the perfect example for how, when inclusivity starts at the top, innovation and a successful product will follow.
That Rihanna reign just won’t let up. With Fenty Beauty’s latest launch came the usual hype and for the first time since the brand’s launch two years ago, controversy. Their new Sun Stalk’r Instant Warmth Bronzer comes in a ‘ground-breaking’ eight shades, but one of their newest KillaWatt highlighters, named “Geisha Chic,” was abruptly pulled from the launch.
