Milk Makeup: Redefining Beauty
All eyes are on the beauty brand that is changing the meaning of makeup itself, Milk Makeup. Dedicated to breaking stereotypes, the company makes gender-neutral makeup that is 100% vegan, cruelty-free and paraben-free. With their unique line of products and models, Milk Makeup has unsurprisingly captured the attention of the beauty community.
In three years, the brand has become a leader in genderless makeup and skincare. Numerous Milk Makeup campaigns have not only included men, gender non-conforming and LGBTQ + people, but their backstories too. Their support for these marginalized communities has consistently extended beyond Pride Month. The net proceeds for this year’s Pride collection will be donated to The Center, a New York City organization that provides programs for health, wellness and connections for the LGBTQ + community.
As co-founder Georgie Greville explains, “We want to spread a movement of personal empowerment, equality, and freedom of self-expression. If the world felt as free and inclusive as a Milk Makeup party, we would be in a really good place.”
Their product lines feature an assortment of all things beauty, from primers and serums to foundations and mascaras. Fans of all genders and makeup preferences can’t seem to get enough of their skincare and makeup that offer a lightweight and natural feel on the skin. Most recently, their Hydro Grip primer has been hyped by YouTube beauty channels and casual makeup wearers alike. Milk Makeup has also received numerous awards for their game changing work, notably their feature in Allure: Best of Beauty 2017 and Teen Vogue: Coolest Beauty Brands of 2016.
With their inclusive campaign messages, egalitarian products and positive consumer responses, Milk Makeup has set the bar high when it comes to redefining beauty. The brand has educated its consumers, fostering a community that is conscious of both the ingredients in their cosmetics and gender biases.