All tagged gender neutral makeup
For a lot of brands, Pride Month has become a prime opportunity to pander to LGBTQ+ consumers. When these brands simply throw a rainbow on their products, declare an undetermined percentage of their proceeds from said profits will be donated to LGBTQ+ organizations, and only do this in June, consumers are wary of the brand’s true intentions. Rather than a rainbow body count for brownie points, brands like JECCA Makeup, Fluide, and SPKTRM Beauty integrate an inclusive culture into their company images all year around.
All eyes are on the beauty brand that is changing the meaning of makeup itself, Milk Makeup. Dedicated to breaking stereotypes, the company has unsurprisingly captured the attention of the beauty community.
It’s important for the beauty industry to become more inclusive as a whole, but it’s especially imperative to note that this conversation is not just about mainstream beauty brands expanding their shade ranges. For beauty to be truly inclusive, all genders need to be equally represented in the community.
In February, HYPEBEAST published an article titled referencing the recent wave of makeup marketed specifically to men. Yet, the comments show exactly why it hasn’t gained hype.